The thought of creating a PPC campaign can be intimidating if this is your first go-round. Luckily for you, this isn’t ours. In this guide, we’re going to give you a quick rundown on creating a PPC campaign, thus providing you with the groundwork to build on.
Creating a PPC Campaign for the First Time
Are you thinking about launching a PPC campaign but don’t know where to start? Although you’re not alone, launching an ad campaign for the first time can be quite intimidating.
To help you launch a successful PPC campaign, we put together this quick guide to get you started.
Let’s get started.
The first thing you should do before beginning a PPC campaign is to identify the purpose. Why are you interested in running these ads?
Do you want the viewer to buy a product, are you offering a discount on products they like? Are you trying to convince them to pick up the phone and call you?
Once you establish these requirements and create a budget, you’ll be ready to get to work.
Choose the Right Channel
The next step when creating a PPC campaign is to pick the right channel. However, when you’re just starting out, it’s a good idea to start with Google Ads (Previously Google AdWords)
Google is one of the most popular channels for PPC campaigns regardless of the audience, not to mention it’s so easy to set up and use.
Create a Keyword List
Before you go any further in the process, you’ll want to create a keyword list. The keywords will trigger the ads that will show up on visitors’ searches.
Remember you’ll be paying for these ads, so you want to make sure they’re relevant to the searches.
Create a list of keywords you think are relevant to each product or service you offer. For example, “Handyman service in south Florida.” These keywords are specific and customers might be more likely to search for it.
Begin to Create Campaigns
Once you’re set with the fundamentals, you can begin creating campaigns. The engine (if you use Google Ads) will prompt you to create campaigns and ad groups.
After this is done, you can decide when you want to release each campaign.
Focus on Writing Ad Copy
If you’ve seen poorly written ads, then you know what we’re talking about.
The best way to warranty you have a successful campaign is to take a look at your copy. With so many ads out there, you must ensure yours stands out.
Your copy should be relevant, have no spelling errors, include the keyword, be engaging and informative, and include a call to action.
Look at Your Landing Pages
Your ad is all set, you have the keywords and great copy, so what happens when they click? The landing page is the link where they will be directed to once they click on your ad.
If your call to action encourages them to make an appointment, don’t direct them to your homepage.
Make sure you test all of the landing pages to ensure visitors don’t waste their time.
Launch a Successful PPC Campaign
Now that you’re more familiar with the steps, you’re ready to launch a successful PPC campaign.
Start by brainstorming and laying out the foundation, make a list of keywords, choose your channel, and write great copy.
If you need help optimizing your site, take a look at our services.
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