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Although your website has useful content and the products or services are top notch, no one is going to see them if you aren’t practicing SEO. Find out why SEO is so important when planning your digital marketing strategy here!

Papers with graphs and digital marketing concept.

Competition is heating up online. With almost 1.9 billion websites currently live on the internet, it’s becoming more important than ever that business owners use SEO as part of their digital marketing strategy.

You simply can’t afford not to be using SEO if you’re hoping to attract website visitors who you can convert to paying customers.

Read on to learn why you should be using SEO and how it can help you grow your business.

What is SEO?

SEO is Search Engine Optimization. This is when you optimize your website to appeal to Google’s algorithm. This gives you a higher chance of ranking in the top positions of the search results. And since up to 92% of users will click websites on the first page of Google, you can see why this is so important.

Search engines like Bing and Google are constantly ‘crawling’ your website. They’re looking for the words that people are searching for. This is why you need to be offering quality content and choosing the right keywords to match with your target audience.

How Your Website Can Benefit From SEO

The first page of Google sounds good, right? But how will SEO actually impact your bottom line? Here are a few reasons why you should focus on an SEO content marketing strategy:

Increased Traffic

As mentioned above, those top positions in the search engine results are the ones that generate the most clicks, meaning more website visitors that you can convert.


SEO is all about numbers, so you can track and analyze your results to see just how your digital marketing strategy is going and if you need to make any adjustments. You can see how many visitors are landing on your website due to your keywords, and what they’re doing once they’re there.


When you compare SEO to most traditional marketing methods, SEO is the more cost-effective choice. That’s because you’re specifically targeting the people who are interested in your product or service.

The more you can pinpoint what this group of people is searching for, the better your results.

Increased Brand Awareness

When your website is at the top of the search results, you’ll get more views or impressions. That increases your brand awareness. It also means that users will begin to associate those keywords with your brand, increasing trustworthiness.

Using SEO as Part of Your Digital Marketing Strategy

While you may have a digital marketing strategy, this is only half complete if you’re not using SEO.

It all starts with knowing your target audience intimately. What would your future customer be searching? Often, this will be a who, what, where, why, or how search.

Then, you can use tools like Google Adwords Keyword Planner to find the keywords with the best combination of high traffic and low competition.

Wrapping Up

As you can see, using SEO as part of your digital marketing strategy is crucial- and your competitors are likely to be already doing this.

SEO can be a steep learning curve if you’re just getting started. If you need help, get in touch today to learn more.