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Guest Blogging: How to Write a Successful Article

By July 25, 2018 No Comments

Are you new to guest blogging? Check out this guide on how to write a successful article.

You’re probably aware that an insightful, well-written blog has the potential to do wonders for your website. But did you know that you can generate buzz about yourself or your business by posting to other blogs?

This practice is known as guest blogging, and a successful article can have a huge impact on your marketing efforts.

Here are a few tips to help you maximize your blogging opportunities.

Have a Clear Goal In Mind

If you’re a regular reader of our blog, you know how much we value a good strategy. And guest blogging is certainly no different. So before you begin to pour your wisdom out onto the page, you’ll first want to take some time to strategize.

What is it that you want to gain from your guest post?

Are you just trying to get your name out there, or is your post intended to guide readers toward a product or resource like a mailing list?

Understanding the purpose of your article will help you structure your article in a way that benefits your brand.

Partner With The Right Blogs

A lot of new bloggers mistakenly believe that they should take all blog opportunities that come their way.

While that’s a nice sentiment and can grow your skills as a writer, it may not be helpful.

It’s important that you’re selective about who you partner with. Ideally, your partner is complementary to your brand and not a direct competitor.

Show Some Personality

As a guest blogger, you’re essentially representing your entire brand. That means there’s an awful lot of pressure resting on your shoulders.

But guest blogging doesn’t have to be stressful and can actually be quite fun.

Embrace your role as a brand ambassador and use your unique personality and writing style to your benefit. Write with a style that accurately represents your brand’s voice.

For instance, if your marketing is often more direct and to the point, that should come across in your blog. In contrast, if you’re taking a more laid back, conversational approach, treat your post like you would a conversation with a friend.

Publicize Your Host’s Site

When it’s finally time to publish your guest post, make sure that you do your part to publicize the post.

Don’t just post a link to the site that says, “Here’s a guest post I wrote” or something along those lines, but give a shout-out to your host site.

Aside from being a show of good faith, tagging the brand can bring your host’s audience to your social pages, and as a result, your site. In short, their audience becomes your audience.

Be Professional

Finally, treat your blog opportunities with other sites like you would a post on your own site.

Keep your post professional. You’re representing your brand, after all.

Abstain from referencing the competition (both yours and your host’s) and avoid standard blogging faux pas.

Final Thoughts on Writing a Successful Article For Another Site

Don’t stress out too much about your guest post. If your writing is legible, readable, and akin to what the host’s readers are used to, you’re practically guaranteed to write a successful article.

If you’re new to digital marketing, get in touch for a free SEO audit. We’ll take a look at your site and offer some helpful tips on how to boost your brand’s visibility.